Steinbeck Country Produce, Salinas, Calif., is changing its marketing identity to Nature’s Reward to capitalize on consumer brand recognition, and has a new website design.
The new site, naturesreward.com, features easier navigation and product specifications. The company also plans to release consumer recipes and usage ideas, according to a news release.
“While the company name Steinbeck Country Produce is widely recognized, our brand Nature’s Reward has become even more identifiable within the industry and to consumers,” CEO Chris Huntington said in the release. “To that end, we are streamlining our efforts to focus on the strength of the brand.”
Company’s e-mails will change to firstname.lastname@example.org.
“The Nature’s Reward label has become so widely known it makes perfect sense to capture its strength in all of our correspondence and marketing,” Larry Ryan, vice president of marketing and business development, said in the release.