( Stemilt Growers )

Stemilt Growers has seen success with its Instagram First Verified Fruit (FVF) marketing campaign for its Rave apple variety.

“We’re thrilled with the success of the FVF campaign,” Brianna Shales, senior marketing manager for the Wenatchee, Wash.-based marketer, said in a news release. “Sharing positive and uplifting stories to people around the country is what Rave and the brand is all about, and something we all need more of as we continue through a crazy 2020.”

According to the release, the FVF campaign garnered nearly 500 pieces of coverage with over 200 million online readership views and reached over 38 million followers. 

In five weeks, the @raveapples Instagram account grew from about 75 followers to nearly 5,000 followers. That growth, Shales said in the release, is largely because of partnerships from influencers and media coverage the campaign generated.

Promotion opportunity for new crop Rave apples

Rave apples drive Instagram campaign