Sun Pacific has hired Kate Reeb as director of marketing. ( Photo courtesy Sun Pacific )

Sun Pacific, marketer of Cuties brand clementines and Mighties brand kiwifruit, has hired Kate Reeb as director of marketing.

Reeb has more than 30 years of experience in the industry, and has worked for companies including Veg-Fresh Farms, Coast Produce and Naked Juice, according to a news release, in marketing, merchandising and sales positions.

She will be based in Sun Pacific’s Pasadena, Calif., office. Besides Cuties and Mighties, Sun Pacific also markets Vintage Sweets navel oranges and Air Chief Grapes.

“Kate’s ability to see the whole picture, from grower to consumer, will benefit our retail partners’ programs as we focus on meeting the evolving consumer demands for the Cuties and Mighties brands,” Barney Evans, owner and president of Sun Pacific, said in the release.