U.S. shipping point prices for fruits and vegetables have been more up than down since the start of COVID-19 lockdown measures in early March.
That is at least the broadest conclusion I draw from the U.S. Department of Agriculture Market News Service Data on fresh produce shipping point prices since March 7.
Check out the chart below for what I found.
Some of the recent pricing bumps, I would suppose, come as growers have adjusted planting to account for lost foodservice demand. In addition, the Farmers to Families Food Box Program has surely given some support to growers.
Check out a new poll in the Fresh Produce Industry Discussion Group...
What is the future of marketing produce labels/brands to consumers in North America?
With six days left in the poll, here are the results so far:
- Much the same as now 0%
- Private label more important 26%
- Produce brands gain power 44%
- Organic is brand that matters 30%