SweeTango apples are set to be featured in podcasts during the peak season from September to November.
SweeTango growers have partnered with nine podcasts with listener followings who fit the demographic of current SweeTango consumers, according to a news release.
The emphasis of the campaign is on Millennials and Gen Z listeners, according to the release.
SweeTango endorsements are set to air before and in the middle of individual podcast episodes with a wide range of topics, according to the release.
“SweeTango is among the first produce items to conduct podcast advertising, and our 2018 campaign exceeded expectations,” Jennifer Parkhill, executive director of Next Big Thing, the over 50-member cooperative that grows SweeTango, said in the release. “We reached 1.8 million downloads across seven different podcasts, which was 20% above the original 1.5 million forecasted.”
The 2019 SweeTango podcast campaign is expected to reach nearly 8 million downloads, according to the release.
Podcasts featuring SweeTango ads are:
- Oprah’s Supersoul Conversations
- WTF with Marc Maron
- How Did This Get Made?
- The Rewatchables with Bill Simmons
- The Sporkful
- The Splendid Table
- Call Your Girlfriend
- Spilled Milk