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Syngenta Vegetable Seeds and the Produce Marketing Association have formed an alliance in which the seed company will help sponsor a number of PMA events.

With the alliance, Syngenta will support several PMA initiatives and events throughout the year in North America, Mexico and Brazil, according to a news release. The first event in the series was the May 1-2 PMA Tech Knowledge in Monterey, Calif.

“Our customers’ needs are at the heart of everything we do, and those needs extend well beyond harvest,” Javier Martinez-Cabrera, Syngenta head of vegetable seeds in the Americas, said in the release. 

“It is our responsibility as a global leader in the vegetable seed industry to foster connections and engage in dialogue that helps ensure our products are always at the forefront of innovation.” 

Martinez-Cabrera said in the release that PMA represents the “perfect partner” for Syngenta to strengthen the company’s connections for the fresh produce industry.

“PMA is an org for the members, by the members,” Anthony Barbieri, PMA vice president of sales, events and programs, said in the release. 

“More specifically, we thank Syngenta for its support of Tech Knowledge, our Fresh Connections events in Mexico and Brazil, and for its participation at Fresh Summit. Alliances like this enable PMA to pursue its mission to grow a healthier world. 
We’re better together, as this work takes strong voices and collaboration.” 

At PMA’s Fresh Summit Convention & Expo this fall in Anaheim, Calif., the release said Syngenta will participate in Center for Growing Talent’s 5K Race for Talent to encourage employee engagement and show in-person support for advancing the industry. 

“There is a need for changing innovation in a changing world,” Martinez-Cabrera said in the release. 

“Our alliance with PMA will help us better understand how this need affects the produce industry. We’re accelerating our innovation to address the increasing challenges faced by farmers and the changing views of society, and investing in technologies that matter to bring about positive, lasting change for more sustainable agriculture.” 

Recent innovation by Syngenta, according to the company, include ultra firm-flesh watermelon. Trial data has show that those varieties have flesh that is two times more firm than standard seedless varieties.

The Nebula, a round cherry tomato, also is a newer Syngenta variety that has won fans with crisp outer flesh while maintaining a juicy, flavorful pulp inside.