Sysco's redesigned website aims to improve user experience for site visitors, from customers to suppliers. ( Sysco.com )

Foodservice distribution giant Sysco Corp. has launched a revamped website at Sysco.com, designed to improve users’ experience.

With a scrolling page design featuring full-width photos, the website highlights Sysco’s brand and image, right from the landing page message: “At the heart of food and service.”

“We are excited to unveil a completely reimagined and customer-focused website that allows customers to better engage with Sysco and take advantage of resources and tools they need to be successful,” said Brian Beach, Sysco’s senior vice president of Sysco Labs and Customer Experience, in a news release. “Our (customer experience) team worked directly with customers and other stakeholders to create a better, more relevant experience that makes it easier to engage with Sysco.”

Sysco completed the site redesign in-house, led by Sysco Labs, Sysco’s innovation team, according to the release.

 
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