Tanimura & Antle has launched “The Artisan of Entertaining” fall consumer promotion to increase Thanksgiving demand for the Artisan brand lettuce and romaine.

Through Nov. 28, the company is awarding consumers the ability to win 25 prize packs by downloading an e-book of six fall-themed recipes featuring the company’s Artisan brand lettuce and romaine.

Through blogs, advertising, and social media, consumers will be directed to the promotion’s landing page, where they can down load the book on holiday season entertaining.

When they download the book, consumers are automatically entered to win one of the 25 prize packs, according to a news release. The prizes include a $100 gift card, $100 in Tanimura & Antle coupons, a salad bowl kit, a reusable grocery bag and more.

“The Artisan Romaine from Tanimura & Antle is so pretty, I almost hate chopping it up,” Diana Richmond, who writes the Eating Richly blog, said in the release. “Artisan Romaine has the refreshing crunch of iceberg lettuce and the sweet flavor of a romaine heart.”