Alan Taylor is retiring from his position as marketing director of Pink Lady America at the end of 2015, but he isn"t ready to say goodbye to the fresh produce industry.
Taylor, a resident of Wapato, Wash. has served as marketing director for Pink Lady America LLC since 2000. Going forward, Taylor said he hopes to serve as a consultant on brand-building projects in the fresh produce industry.
Taylor said the U.S. success of the Pink Lady apple over the past 15 years has been gratifying.
"We took it from an unknown apple from Australia to one that is now one of the traditional varieties in the supermarket," he said Dec. 29. "It"s been a terrific ride and I"m very proud of that."
The Pink Lady brand and the Flowing Heart logo are trademarks registered with the federal trademark offices of the U.S., and Mexico, and are owned by Brandt"s Fruit Trees Inc., according to the Pink Lady website. More than 3 million cartons of Pink Lady apples are marketed from Washington and about 150,000 cartons from California, according to the website.
Taylor joined Brandt"s fruit operations in 1988, but he started to devote his attention to Pink Lady just after 2000.
Lynnell Brandt of Yakima-based Brandt"s Fruit Trees is president of Pink Lady America and John Reeves is CEO, according to Kevin Brandt, spokesman for Brandt"s Fruit Trees.
"Everyone is taking on that role Alan was filling (at Pink Lady America) and will share in helping to fill that," Brandt said.