Retailers know what it takes to sell fresh produce effectively in stores, but what does it take to sell fresh produce effectively online?
With millions more shoppers introduced to online grocery during the stay-at-home orders issued in response to the COVID-19 pandemic, the question is more relevant now than ever, and Eden Prairie, Minn.-based Robinson Fresh has conducted research to better understand what people are looking for in an online grocery shopping experience.
Gina Garven, vice president of commercial development and analytics for Robinson Fresh, recently discussed those findings and more with The Packer and PMG, and that conversation is featured on Episode 2 of the new Tip of the Iceberg Podcast.
She and Ashley Nickle, retail editor for The Packer and editor for PMG magazine, talk about consumer preferences around product information, reviews, personal shoppers and more. Garven's view is that there is a huge amount of opportunity for retailers to improve the online experience for shoppers and give them signals like the ones they are used to seeing in stores: indicators of what's on sale, what's in-season and what's going to pair well together for a meal.
Also check out the debut episode of the podcast, a conversation between Karst and B.J. Thurlby, president of Northwest Cherries, about the upcoming season for that favorite summer fruit (for both consumers and retailers).