( Photo and logo courtesy Ocean Spray Cranberries Inc.; graphic by Amelia Freidline )

Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., has hired Tom Hayes as president and CEO.

Hayes, former president and CEO at Tyson Foods and chief supply chain officer at Hillshire Brands, most recently was a partner at Entrepreneurial Equity Partners, a private equity firm that invests in middle market companies in the food industry, according to a news release.

He also was a zone president at US Foods and senior vice president of sales and marketing-foodservice at ConAgra Foods.

“Ocean Spray is a unique company — one that asks its leaders to speak the language of consumers, farmers, grocers, bankers, manufacturers and employees all at once,” Peter Dhillon, Ocean Spray board of directors chairman, said in the release. “In Tom Hayes, we believe we have found a leader who can speak to all of these audiences and continue the transformation of this cooperative.”

Ocean Spray is owned by more than 700 cranberry growers in the U.S., Canada and Chile, according to the newsletter.

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