( File photo )

Each year, The Shelby Report showcases valuable retail market share data. In the interactive map below, find each major market around the Midwest. Also, highlighted are the major cities in each market. 

All markets are “labeled” or identified by their primary state (with metros or key cities).  Percentages are estimates based on annualized sales, industry data, institutional research and store footprints.  Shares are updated as market metrics dictate and retailers supply their store lists.*

Market shares are for chains, independents and/or the wholesalers (voluntary or cooperative) which supply them within each region’s distribution area, extending well beyond typical metros or CBSAs. Each market is defined by the sphere of distribution, not by a rigid geographic boundary.



Major cities in each market:

  • Illinois /Indiana - Chicago, Gary
  • Indiana/Ohio - Indianapolis, Fort Wayne            
  • Iowa/Illinois/Montana/Minnesota - Des Moines, Sioux City, Cedar Rapids            
  • Kansas/Missouri - Kansas City, Topeka, Wichita, Columbia            
  • Michigan - Detroit, Ann Arbor, Flint, Saginaw            
  • Western Michigan - Grand Rapids, Lansing, Kalamazoo, Traverse City            
  • Minnesota - Minneapolis, St. Paul, Dultuh            
  • Missouri/Illinois/Indiana/Kentucky - St. Louis, Springfield, Champaign, Terre Haute, Evansville, Paducah  
  • Nebraska/Colarado/Iowa/Kansas/South Dakota - Omaha, Lincoln, Sioux Falls
  • North Dakota/Montana/South Dakota/Minnesota - Fargo
  • Ohio - Cleveland, Akron, Canton, Youngstown
  • Ohio/West Virginia/Kentucky - Cincinnati, Dayton, Columbus, Toledo, Huntington
  • Wisconsin / Upper Michigan - Milwaukee, Madison, Eau Claire, Marquette