Tori Spelling, Beverly Hills 90210 star and beauty brands influencer, is including The Produce Moms in her June Celebrity Gift Box.
Spelling will feature and endorse The Produce Moms on her Instagram site — @torispelling — which has 1.5 million followers, and give away an apron, coupons for Crunch Pak sliced apples and a cooler of Crunch Pak products.
Through a representative, Spelling contact The Produce Moms founder Lori Taylor.
“Tori has a very wide appeal across several generations from her days on Beverly Hills 90210, to her role producing and starring in the recent 90210 spin-off show, to her current role as both a mom and beauty influencer,” Taylor said in a news release. “She is successfully engaging with the target audience for TPM, and we are happy to be a part of her social media efforts, as well as her June Celebrity Gift Box.”
Spelling will feature and endorse The Produce Moms as a consumer brand for information about fruits and vegetables.
“There is no website and community like The Produce Moms,” Spelling said in the release. “I look forward to encouraging my followers to join me in being one of The Produce Moms. It’s my ‘go-to’ for getting my family excited about fruits and vegetables!”
Tony Freytag, executive vice president and co-founder of Crunch Pak, said the company co-branded its packaging with The Produce Moms because it connects with women and mothers interesting in increasing fruit and vegetable consumption.
“Tori’s following on Instagram is exactly the ideal demographic for this product,” Freytag said in the release.