Chiquita Brands International, Fort Lauderdale, Fla., will be featured on “Tomorrow’s World Today,” a television program that seeks innovation in using natural and technological resources for sustainability.
In the episode, which airs May 4, Krinsky learns about the logistics of moving bananas from the field to the store, according to a news release.
“The show will focus on what is behind the Chiquita blue sticker and will take you on the incredible voyage of a Chiquita banana from the farms in the tropics to their point of sale in the markets we serve,” Carlos Lopez Flores, president of Chiquita, said in the release. “We are all proud of what we do at Chiquita and, above all, how we achieve success and resilience in an increasingly sustainable fashion.”
“Tomorrow’s World Today” is broadcast on the Science Channel, on Saturdays and Sundays. The May 4 episode is the first of the show’s second season.
Chiquita will be featured in another episode later in the season, with a focus on how the company uses technology, including GPS tracking, to monitor the amount of fertilizers and fungicides on the crop.