The U.S. Apple Association has hired Tracy Grondine as director of consumer health and media relations.

Grondine officially joins the association on Jan. 22, according to a news release.

Her experience includes communications roles in agriculture and energy sectors, with 11 years as director of media relations for the American Farm Bureau Federation. Most recently, Grondine was with the Retirement Security Initiative, managing communications for pension reform, and she’s also worked with the National Corn Growers Association and a public relations firm, focusing on crisis communication.

“Tracy’s strong background in agricultural associations will pay dividends as we will be better able to synchronize our communications and government affairs programs,” U.S. Apple Association president and CEO Jim Bair said in the release. “Her ability to see the whole playing field will be a valuable asset for USApple.”

Grondine also has experience in managing relations with TV, radio and print media, particularly in crisis communications, according to the release.

She succeeds Korenna Wilson, who joined the association in December 2016 and is now media officer with the LOR Foundation.