Milwaukee, Ore., USA Pears, also known as Pear Bureau Northwest, has selected Sparkloft Media to manage their social media efforts.

Sparkloft, Portland, Ore., will be responsible for creating engaging, educational and informative social media campaigns for USA Pears, according to a news release. 

They will use targeted advertising, organic content and in-store activations with Facebook, Instagram, Twitter, YouTube and Pinterest, according to the release.

“To build a successful program, insights, creative, and distribution must work seamlessly. Sparkloft Media is positioned well, with our wealth of experience, to raise consumer education and demand for the pear,” Martin Stoll, CEO of Sparkloft Media, said in the release. “With a strong strategic purpose behind all of our initiatives, this partnership will benefit USA Pears and all of its producers within the community.”