USA Pears will host a booth for the first time at the March 9-10 SXSW Conference and Festival, which attracts half a million people to Austin, Texas.
The booth will be at the event’s Wellness Expo at the Palmer Events Center, according to a news release.
“As an organization, we are constantly looking for innovative consumer and industry events where we will be able to intersect with younger, health-conscious pear lovers who will respond through repeat purchases and brand advocacy,” Kathy Stephenson, marketing communications director of Pear Bureau Northwest, said in the release.
USA Pears will offer samples of organic and conventional green anjou pears while telling attendees nutrition and health facts about the fruit.
With focused outreach to practicing nutritionists in communities, supermarkets and schools, USA Pears has promoted the benefits of eating whole foods and increasing fruit consumption to decrease risks of heart disease, diabetes and other serious illnesses.