Village Farms will be asking Fresh Summit attendees to sample tomatoes in the "Sweet or Smooth" challenge. ( Courtesy Village Farms )

Are you sweet or smooth?

Village Farms is asking that question of consumers with a campaign centered on a tomato taste challenge. The question: Do you prefer the sweetness of Village Farms’ Heavenly Villagio Marzano tomato, or the smoothness of the company’s Lorabella Blossom?

Attendees of the Produce Marketing Association’s Fresh Summit expo on Oct. 19-20 in Orlando, Fla., can decide for themselves at booth No. 3601. Booth visitors can sample both tomatoes, cast a vote and enter to win a Traeger Grill.

“This is a fun way to get folks to try our tomatoes, there are no right or wrong answers for this campaign and everyone is a winner – you take the challenge and get a sticker proclaiming, ‘I’m Sweet’ or ‘I’m Smooth,’” Helen Aquino, director of brand marketing and communications, said in a news release.

The Heavenly Villagio Marzano, introduced to the industry at Fresh Summit 2011, has seen “unprecedented success,” according to Village Farms’ senior vice president of sales Bret Wiley.

The Heavenly Villagio Marzano is an “extremely versatile tomato with a unique flavor people love, and it has amazing shelf life our customers think is fantastic,” Wiley said in the release.

Village Farms is celebrating its 30th anniversary in 2019, kicking off the activities with a cocktail reception 5-6 p.m. Oct. 19 at its booth.