Village Farms introduces heirloom tomato

Village Farms introduces heirloom tomatoA new specialty tomato is available in North America as Village Farms launches "Heavenly Villagio Marzano" plum tomatoes.

The heirloom variety is "an authentic mini San Marzano" plum tomato, according to a news release from British Columbia-based Village Farms International. The variety originated in the region around Mt. Vesuvius and takes its name from the town of San Marzano near Naples.

The elongated, slightly pear-shaped tomato not only has a distinctive shape, but Village Farms has packaged it in a distinctive quart-sized, standup zippered pouch. The new product is scheduled to be showcased at the Village Farms booth, No. 5035, at the Produce Marketing Association"s Fresh Summit Oct. 14-17 in Atlanta.

Doug Kling, senior vice president and chief marketing officer for Village Farms, said the mini Marzano variety has a sweet flavor, void of the usual acidic characteristics of tomatoes, and has very few seeds.

Village Farms developed the variety with a seed company. It is the first in what will become a series of new varieties that Village Farms plans to roll out, according to the release.

 

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