The National Watermelon Promotion Board is sponsoring its display and merchandising contest. ( Courtesy National Watermelon Promotion Board )

The National Watermelon Promotion Board is inviting retailers and commissaries to enter its Watermelon Retail Merchandising Contest.

The 12th annual contest will focus on displays and mixed marketing tactics, running from July to August.

“Total marketing efforts are more important as consumer habits change and the retail space changes with it,” Juliemar Rosado, director of retail and international marketing for the watermelon board, said in a news release.

The contest will help the watermelon board identify retailers who promote the health, value and versatility of watermelon.

“It is always our goal to not only be a resource but a partner, and with that comes looking at overall promotional efforts at retail during the customer’s path-to-purchase as well as inside the store,” Rosado said in the release.

Any type of watermelon can be included in the merchandising contest.

Judging will be based on category visibility, point-of-sale materials, visual merchandising, nutritional benefit messaging, recipes and/or selection education and use of print, online and/or digital platforms. First, second and third place winners receive $5,000, $2,500 and $1,000 respectively.

For more information, official contest rules and entry form, visit http://watermelon.org/Retailers/Retail-Contest.

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