Watsonville Coast Produce Inc., Watsonville, Calif., has hired Robert Pena as sales manager.
Pena has been in the produce industry for more than 30 years, according to a news release, starting at G&G Produce in Los Angeles. Other positions he’s had include sales and operation management at West Central Produce and World Wide Produce in Los Angeles, and Parkview Produce in South San Francisco, according to the release.
He was at Shasta Produce since 2013, as director of the company’s outside sales department.
At Watsonville Coast Produce, Pena will be responsible for 20 staff members handling outside/inside sales, according to the release.