Well-Pict Berries, Watsonville, Calif., is helping retailers increase their online berry sales by offering a free digital retail kit, said Jim Grabowski, director of marketing.
Marketing materials for all levels of the produce department, from buyers to merchandisers, will be included in the kit, which will contain promotional social media posts, information on growing seasons and regions and cross merchandising guides.
Free point-of-sale posters also will be available.
Grabowski said he is confident the digital retail kit will increase sales by boosting strawberry and raspberry promotions.
“We continuously look for new ways to help our retail partners promote Well Pict’s berries and increase sales,” he said.
“Social media marketing has become a crucial element to reach customers, and we want to make sure that our trading partners have the tools they need to give their online customers and fans the best Well Pict Berries experience.”
The kit can be downloaded from the Well-Pict website — wellpict.com.