( Courtesy Well-Pict Berries )

Well-Pict Berries, Watsonville, Calif., offers organic strawberries year-round, and the upcoming Florida season is off to a good start.

“Florida is producing with good momentum,” Dan Crowley, vice president of sales at Well-Pict, said in a news release. “The weather is favorable and that’s important because the crops will have a chance to flourish and increase volume.”

Well-Pict is featuring its organic berry program at The Packer’s Global Organic Produce Expo Jan. 9-11 in Miami Beach, Fla.

“Organics are gaining traction; the eating quality and flavor profile is outstanding,” Crowley said in the release. “Flavor is always first when it comes to our berries, and we strive to produce our organic varieties with that same Well-Pict taste that our customers have come to love from our conventional berries. We now have a 12-month supply of organics with our grower partners.”

 Well-Pict will be at booth No. 312 at GOPEX.

The Packer’s Global Organic Produce Exposition & Conference (GOPEX) provides a forum to meet the rapidly changing needs of professionals who grow, distribute, pack and market organic produce. This international trade show and conference provides the ideal opportunity for organic produce professionals from around the world to network, exchange ideas, source new products and services, and do business with the industry's leading growers, distributors, packers, marketers and retailers. 

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