( File photo )

The Florida strawberry crop for Well-Pict Berries, Watsonville, Calif., will be in peak harvest in February.

The company will be in Florida for the Southeast Produce Council’s Southern Exposure, Feb. 27-29 in Tampa, exhibiting at booth No. 628, according to a news release. The company plans to showcase conventional and organic berries, with an emphasis on a 12-month supply of organic berries.

Well-Pict is preparing retailers for spring store displays and merchandising.

“Our berries’ size, color and flavor are what customers are looking for in their produce,” Dan Crowley, vice president of sales, said in the release. “With product at its peak, there is ample opportunity for promotion.” 

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