( Courtesy Farm Journal )

The Packer’s 2020 West Coast Produce Expo is expanding as a free virtual event.

The event, originally scheduled as a two-day in-person event in Palm Desert, Calif., has expanded to a week-long virtual format, Nov. 9-13.

“We believe the week after election day is the perfect time to unite the industry and collectively consider the many variables we are facing, as we wrap up what has undoubtedly been a unique and challenging year,” said Matt Morgan, executive vice president of produce for Farm Journal. “With these challenges come many opportunities, and our industry is fully capable of capitalizing on them with WCPE serving as the launchpad for ideas and solutions.”

The new schedule includes more education, networking and sales opportunities.

Highlights include expert keynote presentations, Q&A sessions with retailers and virtual tours of sponsors’ farms. The West Coast Produce Expo offers BizMatch sales meeting scheduler service throughout the five-day event to pair buyers and suppliers based on specific matching criteria.

“In transitioning this event from live to virtual, we prioritized the features that are most valuable to our attendees, exhibitors and sponsors,” Morgan said. “We’re excited that the virtual format will deliver more time to visit the expo, to hear directly from retailers and to facilitate sales.”

The full lineup of speakers and educational sessions will be announced in the coming weeks, and sponsorships are available. For more information and to register, visit www.westcoastproduceexpo.com.