West Pak Avocado, Murrieta, Calif., returned from the Produce Marketing Association’s Fresh Summit to discuss expo-floor reactions to the retail products at the show, including the launch of a bagged avocado program.
“In support of our many retailers, West Pak’s bagged avocado program provides retail-ready brands that help elevate consumer enthusiasm for avocados,” Doug Meyer, senior vice president for sales and marketing, said in a news release. “Each of our brands features healthy eating tips and easy recipes on the label with packaging that proudly showcases the American Heart Association’s coveted Heart-Check certification.”
West Pak also used the Oct. 19-20 expo in Orlando, Fla., to debut the Avo-Opportunities marketing program.
“With our Avo-Opportunities retail program we offer personalized packaging, marketing, sales, educational, and retail materials as well as customized digital marketing, video, and social media content and strategy,” George Henderson, marketing manager, said in the release. “Retailers can take advantage of our vast knowledge of this favorite green fruit with avo facts, trends, and figures through our dedicated education support program.”
That includes recipes and serving suggesting, according to the release.