Christine Connell (from left), Scott Ross, and Kellen Newhouse of West Pak Avocado at CPMA in Vancouver. ( Photo courtesy West Pak Avocado )

West Pak Avocado, which recently exhibited at the Canada Produce Marketing Association’s annual conference in Vancouver, sees Canada as a growing market for avocados.

It was the first time West Pak had a booth at the Canadian show, and West Pak CEO Mario Pacheco says the company is interested in expanding exports to the north, according to a news release.

Scott Ross, West Pak’s eastern regional sales manager, said the company’s ability to avocados from several countries is a plus.

“We are well-positioned in Mexico and California, and we have the ability to offer Chilean and Peruvian avocados as well, he said in the release.

The Murrieta, Calif.-based company has signed up to be an exhibitor at next year’s CPMA show in Montreal.

 

New website

West Pak recently launched AVO-Opportunities, a marketing campaign, in connection with its new website, westpakavocado.com.

The mobile-friendly site is “designed to be a living experience for West Pak’s audience and offers fresh company and industry blog comment and social media feed,” according to a news release.

A new video, “Growing a Ripe Legacy,” details the company’s history.

“The goal with our new website is to offer a marketing resource center for growers, distributors, customers and the trade,” George Henderson, marketing manager, said in the release. “Now our various departments are able to translate the over-reaching ‘Avocado Family’ theme for the company onto this website and to use it as a resource for all aspects of business.”

“The goal with our new website is to offer a marketing resource center for growers, distributors, customers, and the trade,” said Marketing Manager George Henderson. “Now our various departments are able to translate the over-reaching ‘Avocado Family’ theme for the company onto this website and to use it a resource for all aspects of business.

 
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