( Courtesy West Pak Avocado )

West Pak Avocado, Murrieta, Calif., has a multi-part video marketing campaign, The Avo Effect, for 2020.

The series highlights West Pak’s avocado sourcing and distribution, touching on all points of the company’s “core industries” including growers, retailers, restaurants, distributors and influencers, according to a news release.

Doug Meyer, senior vice president of sales and marketing, narrates the trailer.

“What we’ve come to recognize is that the avocado has created a culture of success, happiness, and opportunity for each of our customers and industry affiliates,” Meyer said in the release. “Avocado consumption in the U.S. and globally is increasing significantly year over year, and so is the love affair that consumers have with this amazing super fruit. To shed light on this domino-like global avocado phenomenon, we’re excited to kick off our 2020 video campaign.”

Each Avo Effect video offers testimonies on how avocados have had a positive effect, with topics on trade, retail, foodservice, commission, avocado growing regions, organics and sustainability. The trailer we released in early October and installments are planned throughout 2020, according to the release.

The releases will be at avoeffect.com, and the trailer is available now. Videos will launch on West Pak’s YouTube, Facebook, LinkedIn, Instagram and Twitter sites.
West Pak’s sales and marketing team developed the video series.

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