Touring the Philadelphia Wholesale Produce Market
At the Philadelphia Wholesale Produce Market, Tom M. Kovacevich, president and chief operating officer of T.M. Kovacevich-Philadelphia, explains how small retail buyers pay attention to the details in variety. ( Amy Sowder )

Customers who walk the all-indoor, temperature-controlled center aisle and vendor shops at the Philadelphia Wholesale Produce Market find 20 businesses to choose from — but it's more than that.

They find increasingly more variety and attention to the small details of each item, say wholesalers, such as Tom M. Kovacevich, president and chief operating officer of T.M. Kovacevich-Philadelphia.

The customers may not know what the exact variety name is of the product they enjoy, but the buyers know, he said.

Jump on this tour with The Packer's Northeast editor, Amy Sowder, and look for the coming Philadelphia: Know Your Market articles.

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