Nogales, Ariz.-based Wholesum Family Farms plans to offer organic blueberries and strawberries this year from its new joint venture Wholesum Berries.
Owned by Wholesum Family Farms and organic berry growers in North and South America, Wholesum Berries will distribute blueberries and strawberries from California this year and plans to add blackberries and raspberries later, according to a news release.
“Wholesum Berries is a significant opportunity for our growers and will be focused on developing current and anticipated product sales,” Ricardo Crisantes, chief operating officer for Wholesum Family Farms, said in the release.
National saleswoman Tina Federico will be moving from Wholesum Family Farms to Wholesum Berries. She has been with the organization for four years. Katy Classon, who previously worked at Salinas, Calif.-based Naturipe Farms, will be the sales manager for Wholesum Berries.
Building a Fair Trade program is a priority for the company.
“Wholesum Berries has the potential to change the berry game by bringing more sustainability, social responsibility and organic progress and advocacy to market in a way that allows more families everywhere to have access to berries done the Wholesum Way,” vice president of marketing Jessie Gunn said in the release.