Wish Farms' blackberry bushes, at the company's Shelby, N.C., farm. ( Courtesy Wish Farms )

Berry grower Wish Farms, Plant City, Fla., sees a lively season for southeast blackberries.

The company added a 7,500-square-foot cooler in Shelby, N.C., to manage its blackberries in the region, according to a news release.

Jose Saca, Wish Farms’ cane berry detector, said the company has aligned itself with growers of PrimeArk 45, osage, Ouachita, Natchez and other varieties.

“We are also encouraged by the steady growth in consumer demand,” Saco said in the release. “If there are no major weather events, we can expect a good production year with early volume estimates 15-20% higher over last season.”

Blackberry season should align with the area’s blueberry crop, with ideal weather in Georgia and North Carolina, favorable chill hours and no major weather events.

Peak volume is expected around the second to third week of June. The season ends in September.

"We look forward to working with our retail partners this June and throughout the summer to support blackberry ads,” James Peterson, vice president of sales at Wish Farms, said in the release.

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