( Wonderful Co )

Los Angeles-based The Wonderful Co. has added two new flavors to its Wonderful Pistachios No Shells offerings, said Adam Cooper, senior vice president of marketing.

“Chili roasted and honey roasted are two distinctive flavors that allow the brand to reach two contrasting categories of snacking fans — those seeking heat, and those who enjoy a sweet escape — Cooper said.

In December, Wonderful Pistachios launched its new Almost Everyone Loves No Shells marketing campaign featuring No Shells on television as part of a $15-million investment in the No Shells brand, the largest to date, he said.

The campaign also runs online and on social media.

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