Halos mandarins return to stores in early November, and Wonderful plans to support the season with a $30 million marketing campaign.
The outreach will include “Good Choice, Kid” commercials, a digital billboard in Times Square, promotion by a growing group of influencers, and Facebook and Instagram “blasts,” according to a news release. Grove of Goodness point-of-sale material will also return and play a key role in the campaign.
“Each season gets sweeter and sweeter for Wonderful Halos,” vice president of marketing Adam Cooper said in the release. “Last year was our best selling season ever, with Halos contributing 27% of total produce dollar growth.
“In addition to being recognized as the No. 1 most-loved healthy snack brand among both parents and kids, Halos’s multimillion-dollar campaign is designed to drive sales by promoting new everyday snacking occasions to keep the brand top of mind, top of the category and top of the shopping list,” Cooper said.
Wonderful plans to have its Grove Tree display available again this year and has added a fruit stand display, with the idea that retailers merchandise the fruit beyond the produce department. The many stores that used the Grove of Goodness material last season saw double the Halos sales growth of retailers that did not use the displays, per the company.