After eight years, Pelion, S.C.-based WP Rawl decided it was time to revamp its line of conventional, triple-washed and ready-to-use leafy greens with a packaging refresh, said Ashley Rawl, sales director and vice president of marketing and product development.
“The modern update stayed true to the traditional Nature’s Greens brand’s bold, bright colors and nutritional information call-outs,” he said.
The company also expanded its leafy greens offerings to include its bulk bunched greens and herbs under the Nature’s Greens label.
These items received a contemporary upgrade from regular twist ties to “a fun, easy to read and colorful bib tie,” Rawl said.
WP Rawl has set a strategic goal for 2019 to focus on growth of its dedicated fleet of trucks, Rawl said.
“With aspirations of doubling the fleet this year, the company has already seen a 40% increase to their fleet size,” he said. “There have been multiple new hires to support this strategic goal on an administration and operational level.”