Yerecic Label has refreshed its brand with a new tagline, website and logo.
"Entice, inform and inspire" is the new tagline for New Kensington, Pa.-based Yerecic, which makes labels for perishables industries, according to a company news release.
"The labels entice shoppers to learn more about your product through appetizing photos and eye-catching designs," Rich Thoma, Yerecic"s vice president of sales and marketing, said in the release. "By investing in consumer research, Yerecic knows what information consumers want on-pack such as step-by-step recipes or storage information. The visual appeal and relevant information inspires shoppers to think ‘this is dinner tonight" putting your product in their cart."
Yerecic"s revamped website is easier to navigate, and the new logo retains Yerecic"s trademark blue box while adding a lighter feel.