Nearly four out of 10 consumers say they seek out companies that are environmentally aware or active, according The Packer’s Fresh Trends 2020 survey.
Young consumers and consumers with kids showed an even greater preference for environmentally aware companies, according to the survey.
Asked the question, “Do you seek out companies that are environmentally aware/active?” survey results showed:
- 37% of more than 1,300 consumers polled said yes, while 63% of consumers said no.
- 45% of consumers with kids said yes, compared with 32% yes responses for consumers without kids.
- 50% of consumers 18-39 years old said yes, compared with 39% for consumers 40-49, 30% for those 50-58, and just 24% for consumers over 59.
- 50% of Hispanic consumers said yes, compared with 48% for African American/black consumers and 33% for Caucasian/white consumers.