The program began June 6 and runs through Oct. 15, according to a news release.
“Our campaign combines a variety of consumer touchpoints nationally and locally that will target moms and build brand awareness for Zespri SunGold and other varieties of Zespri kiwifruit,” Sarah Deaton, marketing manager for North America, said in a news release.
Social media and digital advertisements as well as ones in stores will point shoppers to a microsite where they can enter to win prizes.
Weekly winners will receive smaller prizes, while a grand prize pack is valued at $15,000, according to the release.
Prizes include a “staycation” at a luxury hotel, a cleaning service, grocery delivery, and a college fund starter.
Retailers interested in using point-of-sale material, participating in display contests and other facets of the campaign may contact a regional market development manager at Zesprikiwi.com/industry-resource.