The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.

Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.

Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.

Peaches are a well-known crop in the Carolinas and Georgia, but Florida has been getting into the game the past several years with this kind of careful marketing of its more modest crop of snacking-sized peaches.

As consumers — from millennials to baby boomers — adopt new healthy eating goals, sales of dates, prunes and dried fruit are gathering momentum.

Organic citrus growers in California and Texas are reporting ample supplies of good-quality fruit this season, with demand continuing to expand.

Weather issues during the 2019 growing and harvest season had potato prices soaring during the pre-holiday period, with little change expected after the first of the year, marketers said.

Florida tomato suppliers looking to push product through retail and foodservice channels have some help from the state department of agriculture’s Fresh From Florida program.

Cranberry popularity rises with the holiday season but uses for the nutrient-dense fruit can extend year-round.

Once again, pomegranate volume is expected to be down this season, but fruit quality should be good.