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Peru commission revamps marketing strategy

Aug 10, 2020 by Tom Burfield
The COVID-19 pandemic prevented Peruvian Avocado Commission from implementing its usual high-profile, onsite promotional events this summer, but it didn’t stop Xavier Equihua from touting his favorite fruit.

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Bagging up at Del Rey Avocado

Jun 04, 2020 by Tom Burfield
The core of the Peruvian avocado season will be from June into September for Fallbrook, Calif.-based Del Rey Avocado Co., said Donny Lucy, vice president of procurement and East Coast sales.
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Sealand maintains cold chain

Jun 03, 2020 by Tom Burfield
As the volume of fresh produce transported between North America and South America increases, Sealand is working to “streamline and effectively deliver an unbreakable end-to-end avocado cold chain journey."