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Flavor Tree expects huge growth for Verry Cherry plums

Apr 22, 2019 by Jim Offner
Hanford, Calif.-based Flavor Tree Fruit Co. LLC now is focusing on specialty items for the California summer fruit deal, and perhaps its biggest is its Verry Cherry plum – a high-brix fruit cross between various cherry and plum varieties, said Maurice Cameron, president.
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Millennials Eat — Plums!

Aug 21, 2018 by Ashley Nickle
Retail editor Ashley Nickle and The Packer's copy editor and designer Amelia Freidline discuss purchase statistics related to plums and why millennials report buying them less.