Potatoes Marketing

Foodservice still holds growth potential

Dec 07, 2018 by Jim Offner

Consumers are spending food dollars at foodservice at unprecedented rates, and the potato industry recognizes the opportunity, marketers say.

Health attributes, choices drive potato sales, marketers say

Dec 07, 2018 by Jim Offner

The best way to keep potatoes moving is to keep consumers informed, marketers say.

Organic potato and onion sales holding steady

Nov 15, 2018 by Tom Burfield

Movement of organic potatoes and onions has been sluggish at times, but most organic growers say consumer demand generally remains strong as they continue to serve the market.

Trade groups plan bevy of promotions

Nov 15, 2018 by Tom Burfield

Potato and onion trade groups have planned a plethora of promotions to encourage consumption of their product. Here’s a look at some of the activities now underway.

Onion deal yields ample supplies, good quality, marketers say

Nov 15, 2018 by Tom Burfield

Retailers and consumers can look for plenty of good-quality onions over the coming months, grower-shippers say.

Potato volume dips, but adequate supplies remain

Nov 15, 2018 by Tom Burfield

Potato supplies should be ample for the holidays and beyond, despite bad weather in some growing regions and an overall dip in production.

Commission unveils Big Idaho Potato 2.0

Jun 28, 2018 by Daniel Vanderhorst

The Idaho Potato Commission has unveiled the Big Idaho Potato 2.0, a 4-ton fiberglass potato replacing the original giant spud that traveled 155,000 miles and visited more than 7,200 cities over seven years.