Friesland, Wis-based Alsum Farms & Produce hosted 150 runners, walkers and FFA supporters at the third annual Tater Trot 5K Run/Walk, Sept. 4 at Alsum Farms.

A potato isn’t just a potato, particularly now, with new varieties and organics coming on, marketers say.

The chip, frozen and other potato-processing businesses continue to touch the fresh industry, but that touch might be a bit stronger this year, marketers say.

Weather issues during the 2019 growing and harvest season had potato prices soaring during the pre-holiday period, with little change expected after the first of the year, marketers said.

Potato prices may be higher this year than last because of tigher supplies, but the product remains a good value, and its versatility certainly hasn’t changed, marketers say.

The Eagle, Idaho-based Idaho Potato Commission is working with Greek yogurt brand Chobani to create a holiday recipe campaign promoting Idaho mashed potatoes made with Chobani Greek Yogurt.

Growers have fewer potatoes to sell compared with a year ago but they are getting more money for what they do have.

The Idaho Potato Commission and Litehouse Inc. are spicing up side dishes and produce sales with a retail promotion for the holiday season.

Tasteful Selections selected “adventure in a small bite” as the next theme of its Small-Bite campaign for the Arvin, Calif.-based company’s bite-sized potatoes.

Sev-Rend Corp. said it is seeing an increase in potato packaging that uses films.