Growers Express, which sells cut vegetables under the Green Giant Fresh brand and has seen demand rise “significantly” over the past year for its Veggie Meal Bowls and its Fresh brand Little Gems lettuce hearts.
The California Leafy Greens Marketing Agreement has partnered with the Produce for Better Health Foundation and Dallas-based dietitian consultant Neva Cochran to educate consumers on the food safety steps growers take.
Interest in workers’ rights and global farming mean that consumers are getting vocal about a lot of things these days. Thankfully, the product offered by the fresh fruit and vegetable industry is a solid winner. Consumers continue to clamor for fresh produce, and they’re becoming more conscientious about how it’s produced and where it comes from.
Better protected from the unpredictability of weather, outdoor pests and contamination, indoor growing of all kinds offers more reliability and consistency that means it’s a category to last, say proponents.