Not long ago, strawberries were considered the mainstay of the berry category, and bush berries were something consumers might pick up for an occasional treat.
It’s still relatively early in the season, but California strawberry volume seemed headed for its third record strawberry crop in a row as of early June.
Catch up on the latest from grower-shippers that produce and market Northwest cherries, from increased volumes of organic and proprietary varieties of cherries to new optical sorters and personnel.
Rain and low temperatures lingered longer than usual in the Pacific Northwest this spring, but cherry growers had their fingers crossed for the weather to comer right for a productive and profitable season.
Berries are one of the few remaining categories that still have an air of seasonality about them, and that’s something retailers can use to their advantage.
Cool weather in growing areas across the U.S. could delay the launch of blueberries, raspberries and blackberries a bit this season, but growers say promotable volume should be available.
Just as immigration reform continues to elude lawmakers in Washington, D.C., a stable workforce continues to elude grower-shippers in California’s Salinas Valley.
