As the long, hot summer winds to a close, the fall season beckons -- with different products, different sales initiatives and a different kind of customer: moms and dads, determined to get the new school year started off right.
As spring turns to summer, more shoppers are reaching for fresh berries in their local retail stores. The customers are there, the products are on display, so sales will inevitably follow. A no-brainer, right?
Just because summer is over, it doesn’t mean we have to forget about those high-season strawberry profits until spring. In fact, now is the time to combine three market concepts to keep sales growing more than ever.
Mommy bloggers provide fresh inspiration for berry merchandising
Nobody is more tuned into family shopping trends than “mommy bloggers,” and this season’s crop of back-to-school content is full of fresh inspiratio
How keeping fresh berries up front -- and top of mind -- boosts produce profits overall.
Don’t look now, but we’re on the brink of summertime! This time of year, shoppers across the country look
Tomorrow’s generation of consumers will completely upend the fresh produce business as we know it. Here’s why produce managers and marketers need to be prepared today.
Just when we had the Millennials figured out,
