Bland Farms
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

BLAND FARMS: Representatives from Glennville, Ga.-based Bland Farms, including owner Delbert Bland (right), stand with SpongeBob SquarePants as the company announces a partnership with the character’s next movie. Designed to promote Vidalia onion season, the marketing campaign leading up to the movie’s May 22 release will include co-branded packaging, consumer sweepstakes and movie pass giveaways. Other elements of the campaign will include point-of-sale material, cross-promotions and display contests.

Robinson Fresh
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

ROBINSON FRESH: Michael Castagnetto, vice president of global sourcing at Eden Prairie, Minn.-based Robinson Fresh, discusses three new products for the company. Robinson Fresh presented two new items in its Mott’s lineup that have protein and a snack item — one with tart apples, colby jack cheese and pretzels, and one with sweet apples, cheddar cheese and pretzels. The company also introduced an avocado four-pack that features fruit at different stages of ripeness so the consumer has avocados ready throughout the week.

Bonduelle
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

BONDUELLE: Priscila Stanton, vice president of marketing for Irwindale, Calif.-based Bonduelle Fresh Americas, talks about the company’s new salad line. Bonduelle designed its Gourmet Entrée Salads products to emulate a restaurant experience, with familiar flavors but higher-end ingredients like shaved parmesan cheese and steak. The company also discussed at the booth its announcement of corporate social responsibility goals for 2025, which cover initiatives around water, energy, waste, packaging and other areas.

Mission
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

MISSION PRODUCE: Denise Junqueiro, director of marketing for Oxnard, Calif.-based Mission Produce, talks with booth visitors about the company’s efforts to ensure a consistent supply of avocados. To diversify, Mission has planted 1,500 hectares in Colombia and has increased acreage in Peru from 2,600 hectares to more than 3,000 hectares. The company also spoke about its “avocado intel” program that looks at how consumers shop and what is happening at store level; products like Minis and Emeralds in the Rough have emerged from that research.

Bolthouse
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

BOLTHOUSE FARMS: Vice president of marketing AJ Bernstein and president Bill Levisay stand in front of a display of many of the new products from Bakersfield, Calif.-based Bolthouse Farms. The company sampled dozens of items at its booth, from new additions to its dressings lineup to keto-friendly protein beverages to CBD drinks to carrot-based functional shots. The keto-friendly drinks were created as a convenient option for people following the trendy diet. The CBD beverages will be under a new brand that is still being developed.

Well-Pict
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

WELL-PICT: Jim Grabowski, director of marketing for Watsonville, Calif.-based Well-Pict Berries, talks with booth visitors about the crop, including a small organic deal out of Florida that is new for the company. Well-Pict also has in development a new large, sweet raspberry variety that ideally will be the company’s raspberry of the future.

Calavo
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

CALAVO: Melissa Brucker, account manager for foodservice for Santa Paula, Calif.-based Calavo Growers, and Peter Shore, director of business development and marketing, discuss the upcoming avocado crop with booth visitors. Calavo expects good supplies and is increasing its organic and fair trade programs.

Limoneira
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

LIMONEIRA: Western regional sales director Brett Johnson (left), and vice president of global marketing John Chamberlain showcase a Take a Healthy Stand retail display. They spoke with booth visitors about Limoneira’s new app designed around the food-as-medicine movement. The Nature’s Pharmacy app allows shoppers to search by produce item, health benefit or vitamin for more information about how the three intersect.

Ocean Mist
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

OCEAN MIST: Diana McClean, senior director of marketing for Castroville, Calif.-based Ocean Mist Farms, displays one of three new retail-ready packaging options for organic artichokes. Options include a clamshell, a handled bag and a cardboard container. All three have sustainable elements, and the packaging allows for cooking tips and recipes, which are important because a key barrier to artichoke purchase is consumers’ lack of knowledge about how to prepare them, McClean says.

Oppy
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

OPPY: Cecilia Flores Paez, head of marketing in the U.S. for Auckland, New Zealand-based T&G Global, and Roger Aguirre, director of apples and pears for Vancouver, British Columbia-based The Oppenheimer Group, talk about the continued sales growth for Envy apples. Aguirre said there will be enough small fruit this season for a bag program, an opportunity that is not always available since Envy likes to grow big. Oppy also discussed new research that found Envy is preferred for taste, texture and appearance over Honeycrisp, Ambrosia, Jazz, gala, fuji and even the not-yet-released Cosmic Crisp.

Star Group
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

STAR GROUP: Colin Chapdelaine (left), president of Surrey, British Columbia-based BC Hothouse, stands with other members of the team from The Star Group, a group of Canadian fresh produce companies to which BC Hothouse belongs. Items being displayed at the booth ranged from pre-conditioned pears to a salad lineup to a new seedless pepper, the first in a line of seedless products the company plans to launch.

Sunkist
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

SUNKIST: Christina Ward, director of global brand marketing for Valencia, Calif.-based Sunkist Growers, talks with booth goers about the upcoming citrus season. With the holiday season approaching, Sunkist displayed its limited-edition Lunar New Year boxes for Year of the Rat, and it has designed many recipes — ideally with five ingredients or fewer, Ward says — to teach consumers which varieties to use in certain dishes.

Taylor Farms
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

TAYLOR FARMS: CJ Givens, senior vice president of sales and marketing for Salinas, Calif.-based Taylor Farms, stands next to a display of products from Earthbound Farm, which Taylor Farms acquired earlier this year. Along with a new item for Earthbound Farm, the Rosé Blend, Givens highlighted several new flavors in the Taylor Farms Chopped Kit line: Tangerine Crunch, Roasted Garlic, Steakhouse Wedge and Salsa Ranch.

Zespri
Ashley Nickle

ANAHEIM, Calif. — Retail editor Ashley Nickle collected these items from the tradeshow floor Oct. 18-19 at the Produce Marketing Association's 2019 Fresh Summit.

ZESPRI: Sarah Deaton, marketing manager for North America for Mount Maunganui, New Zealand-based Zespri, talks about the company’s SunGold variety and the growth it has been experiencing. Sales have increased 28% year-over-year and exposure continues to grow, Deaton says. The company’s recent Let Your Taste Wander campaign has garnered more than 400 million impressions across various media platforms, and in-store displays have grown 187%.

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