ANAHEIM, Calif. — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
HONEYBEAR BRANDS: Don Roper, vice president sales and marketing at Elgin, Minn.-based Honeybear Brand, says the firm offers “cart-stopping” merchandising tools for retailers promoting the Pazazz proprietary apple. “The Pazazz crop looks real good, and we’re rolling in with (fruit) from Washington, Minnesota, Wisconsin, New York and Nova Scotia,” Roper says. Marketing of the Pazazz crop is anticipated from late November through June of next year, he says. Honeybear sampled unnamed varieties that are not yet commercially available, including a couple of red-fleshed varieties and a butter cream yellow variety.