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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

HONEYBEAR BRANDS: Don Roper, vice president sales and marketing at Elgin, Minn.-based Honeybear Brand, says the firm offers “cart-stopping” merchandising tools for retailers promoting the Pazazz proprietary apple. “The Pazazz crop looks real good, and we’re rolling in with (fruit) from Washington, Minnesota, Wisconsin, New York and Nova Scotia,” Roper says. Marketing of the Pazazz crop is anticipated from late November through June of next year, he says. Honeybear sampled unnamed varieties that are not yet commercially available, including a couple of red-fleshed varieties and a butter cream yellow variety.

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

GOTHAM GREENS: Gotham Greens continues to expand, says Viraj Puri, co-founder and CEO of the Brooklyn, N.Y.-based company. Puri (far left) is pictured with Julie McMahon (from left), brand manager, Natalia Lee, marketing and sales coordinator, and Steve Gilbank, vice president of sales.

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

 

FRESHCOURT: Habanero guacamole is a new offering from Elmhurst, Ill.-based Freshcourt, and the company is planning to introduce several flavors of an avocado smoothie product, says Mark Schweihs, vice president of U.S. sales for Freshcourt. The habanero guacamole joins the company’s classic, poblano and jalapeño flavors of retail packs, he says. Schweihs says the  avocado smoothie product — to be formally introduced later this year — is expected to come in the flavors of avocado mango, avocado kiwi and avocado coconut-berries.

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

FIRSTFRUITS MARKETING: The Opal apple variety is back, with volume similar to a year ago, says Dennis Jackson, regional manager for FirstFruits Marketing of Washington, Yakima. Availability of the proprietary variety is expected into June, he says. Supplies of organic Opal apples are anticipated through the end of April, he says.

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

SOUTHERN SPECIALTIES: Mini sweet peppers and sweet baby broccoli are two new items for Pompano Beach, Fla.-based Southern Specialties, says Jennifer Rigdon, business development manager for the company. The mini sweet bell peppers will start in December from Guatemala. Sweet baby broccoli, also from Guatemala, will be available in iceless packs, with 18 bunches per carton, and in consumer retail packages.

 

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

 

 

RAINIER FRUIT: Randy Abhold, president of Rainier Fruit, Selah, Wash., (far right), says there are plenty of apple promotion opportunities, starting now. “We’ve got some good promotions and some good activity already and there is plenty of promotions lined out,” he says. Apple harvest was about 80% to 85% complete by mid-October, Abhold says. Current estimates call for a Washington apple crop in the 135-million to 140-million-box range, Abhold says.

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Tom Karst

ANAHEIM, Calif.   — The Packer's Tom Karst gathered these briefs and pictures at the Produce Marketing Association's 2019 Fresh Summit.
 

VILLAGE FARMS: Helen Aquino (second from left), director of brand marketing and communications for Delta, British Columbia-based Village Farms, says the Heavenly Villagio Marzano variety grabbed attention at the company’s Fresh Summit booth. Using a golf putting contest, Village Farms used the slogan “It’s a hole-in-one” to illustrate the “green” that the snacking variety can bring to retailers. “For all of our customers who carry (Heavenly Villagio Marzano), it is the No. 1 new variety for them,” she says. Village Farms also touted new top-seal offerings for many of its packs.

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