ANAHEIM, Calif. — Packer correspondent Tom Burfield collected these new items on the expo floor at the Produce Marketing Association's Fresh Summit.
NATUREFRESH: Ray Wowryk, director of business development for NatureFresh Farms, Leamington, Ontario, shows off the company’s newly introduced 8-ounce pack of shishito peppers. “Shishito peppers are a very trendy commodity right now,” he says. “The younger generation likes the flavor and the fact that you can roast them and put multiple flavors on top of them by seasoning.” The company’s recently launched high-flavor tomatoes on the vine also have been popular, he says. “We’ve been putting (them) under our premium black label because the black label represents quality and our highest flavor profile,” he says. They’re also available in red, yellow and orange, and promoted in a mixed cherry pack.
The mixed package was launched in September, and red cherries-on-the-vine debuted a couple of years ago, he says. “The first year was more of a trial basis, but now they are in full production, and they are available year-round from our farms in Leamington, Ontario, and Delta, Ohio.” Cherry tomatoes-on-the-vine have been well received, he says. “Consumers are looking for flavor and texture and something that is consistent,” Wowryk says.
“By leaving them on the vine to fully color up, the consumer is assured that when they receive the tomato, they are getting the highest quality possible.” The company will pack them to order in packages ranging from 9 ounces to 1.5 pounds.