packer
Greg Johnson

AVOCADOS FROM MEXICO: Mark Garcia, director of foodservice marketing for Avocados From Mexico, worked with a number of children at Fresh Summit as part of the group’s Mini Chef promotion. 13-year-old Scarlett Smorynski from Los Angeles made a grilled steak slider that had long lines of attendees looking to sample it.
 

Greg Johnson

OCEAN MIST: Joe Feldman, vice president of sales and marketing for Ocean Mist Farms, Castroville, Calif., says retail scan data shows Brussels sprouts are the fastest-growing value-added vegetable, and the company has seen this with several of its packs in its Season and Steam line.
 

packer
Greg Johnson

SUNKIST: Joan Wickham, director of communications for Valencia, Calif.-based Sunkist Growers, says the company is launching its Delite brand of mandarins this fall. She says the brand is the original brand from Mulholland Citrus, which joined Sunkist this fall. Wickham says the label promotes quality citrus rather than appealing to children, like many other easy-peel citrus brands.
 

packer
Greg Johnson

MELISSA’S: Robert Schueller, director of public relations for Los Angeles-based World Variety Produce Inc., says the Melissa’s brand is promoting Freaky Fruit for Halloween, as many of its specialties such as rambutans, Buddha’s hand and passion fruit appear in spooky recipes. Melissa’s also had pumpkins with scary faces grown in, which Schueller said retailers can actually sell to customers.
 

packer
Greg Johnson

FIRST FRUITS: First Fruits Marketing, Yakima, Wash., launched a consumer website this fall to coincide with its Opal apple harvest. Salesman Joe Vargas (middle), says the crop is nearly year-round, and the company expects an excellent season, which begins in November. Saleswoman Dorothy Redick and salesman Ryan Denney also promoted Opals at Fresh Summit.

packer
Greg Johnson

APIO: Apio Inc., Guadalupe, Calif., plans to launch a new Time Savers line of vegetables Nov. 1. Vice president of marketing Anne Byerly says there are three items in the line, Green Bean Saute, Cauliflower Gratin and Cauliflower Fried Rice. They are 14-16-ounce packages and take just five minutes of prep time, she says. “People want to eat more vegetables, but they have to be easy and delicious, research shows,” Byerly says.
 

packer
Greg Johnson

PURE HOTHOUSE: Leamington, Ontario-based Pure Hothouse Foods plans to grow its Pure Flavor Mini Munchies line of kid-size packs. Chris Veillon, chief marketing officer, says all its products will get a boost next year when the first 25 acres of the company’s new greenhouse in Peach County, Ga., ship their first crop. He says 75 acres total are planned at the greenhouse, which broke ground about a month ago.
 

Greg Johnson

CHELAN FRESH: Mac Riggan, director of marketing for Chelan Fresh, Chelan, Wash., says the company started shipping small Rocket apples in a 3-pound shuttle pack. He says the company calls it the “millennial mom’s cookie jar” because it holds 15-19 apples for snacking. Chelan also plans to ship about 16,000 boxes of its new Sugarbee variety, which is a Honeycrisp cross.
 

packer
Greg Johnson

WHOLESUM HARVEST: Steve LeFevre, vice president of business development for Wholesum Harvest, Nogales, Ariz., says the company has a new line of Organic Darling Tomatoes, which have a sweeter taste profile than traditional grape tomatoes. He says they come in 12-ounce pouch bags, which are easy to display on a table or on chip clips. Grower-owner Theo Crisantes (left) also displays the tomatoes.

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