1 Frieda's Celebration of Life
Tom Burfield

Speakers shared stories before a wall decorated with flowers interspersed with Frieda Rapaport Caplan’s adages, including “When everyone zigs, zag,” “Normal is boring” and “Refuse to be ordinary.”

Frieda's Celebration of Life
Tom Burfield

Tom Stenzel, Tom Stenzel, president and CEO of the United Fresh Produce Association, pays tribute to Frieda Rapaport Caplan. Cathy Burns, CEO of the Produce Marketing Association, also spoke at Caplan's celebration of life.

Frieda's Celebration of Life
Tom Burfield

Alex Berkley, granddaughter and director of sales at Frieda’s, said Caplan “was everyone’s grandma.” “She’s right here. I just can’t touch her, talk to her or visit her, but I can see her,” Berkley said.

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Tom Burfield

Daughter Jackie Caplan Wiggins, vice president and chief operating officer at Frieda’s, said her mother “was a kid at heart and loved to be part of the action.”

Frieda's Celebration of Life
Tom Burfield

Karen Caplan, president and CEO of Frieda's, said Frieda Caplan taught her daughters to treat all visitors at Frieda’s as if they were the company’s biggest client or grower. 

6Frieda's Celebration of Life
Tom Burfield

Alex Berkley (fourth from left) and others share a moment after the celebration of life service.

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Tom Burfield

Hundreds of friends, family members and produce industry colleagues gathered Feb. 22 to reminisce, share stories and bid farewell to the Kiwi Queen.

8 Frieda's Celebration of Life
Tom Burfield

Dawn Gray (left), president of Dawn Gray Global Consulting, presented Frieda Rapaport Caplan with the PMA Center for Growing Talent's 2019 Women’s Catalyst Award last October during Fresh Summit. Gray was the inaugural winner of the award.

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Tom Burfield

Roger Schroeder, former vice president of produce for Stater Bros. Markets, was in attendance.

10 Frieda's Celebration of Life
Tom Burfield

Hundreds of friends, family members and produce industry colleagues gathered Feb. 22 to reminisce, share stories and bid farewell to the Kiwi Queen.

11 Frieda's Celebration of Life
Tom Burfield

Jan DeLyser (from left), vice president of marketing for the California Avocado Commission; Jeff Oberman, vice president of strategic programs with Pro*Act; and Julie Krivanek of Krivanek Consulting gather after the service.

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