BRIGHTHOUSE: Marketing coordinator Monica O’Reilly and vice president of marketing Mike Joergensen show off the newest products for the Brighthouse Organics line from San Antonio-based NatureSweet. Grape tomatoes, bell peppers and mini sweet peppers are the latest additions.
“What we’re recommending is that actually the whole lineup is merchandised in the store together, meaning at room temperature,” Joergensen said. “Some retailers do that now, but some also put cukes and peppers in refrigeration. And there’s actually kind of the latest and greatest research on the topic from (University of California, Davis) that shows, especially for cucumbers, that refrigeration is too cold, so you’ll actually shorten their life and lose flavor.”
The company also advocates for stores to have an organic section rather than co-mingling conventional and organic product. Joergensen said this separation allows consumers to find what they are looking for more easily and makes it more likely that retailers get credit with consumers for the size of their organic selection.